Your business on data, not on intuition.
Answer 18 questions about your business. In 3 minutes you get your 0–100 score, how you compare with your industry and how many businesses like yours are in your area. With official data, not opinions.
18 questions · Free · No credit card
Presented by Orlando Matamoros · Impulsa Lab
What you get in 3 minutes
No paperwork, no accountant. Just you and your numbers.
A 0–100 grade of your business health in finance, operations and marketing.
How you stand against businesses in your industry, with official U.S. government figures.
How many businesses like yours are in your ZIP code, with public data.
A PDF with your diagnosis to keep or bring to your mentoring session, and the top 3 AI practices for your type of business.
Calibrated with BLS · SBA 7(a) (373K loans) · NYC DOHMH
This is how the copilot works (demo)
Tap a promo and see the verdict, with the math in plain sight.
Does this promo leave you a profit?
Artisan bread · Price $2.50 · Cost $1.00 · You sell 100 per weekend
Tap a promo and see the verdict:
With −10%, the loaf sells at $2.25 and you earn $1.25 per loaf. Sell 120 instead of 100 and you match your $150. A reasonable push.
The math comes from SOMATT's engine, not the AI.
The data behind your score
NAICS sectors
+
KPIs in library
states + DC + PR
Calibrated with BLS · SBA 7(a) (373K loans) · NYC DOHMH
Who is behind it
Orlando Matamoros, founder of Impulsa Lab (Brooklyn, NY). Over 20 years in strategic planning, finance and operations; he knows the New York business ecosystem from the inside. SOMATT is the tool he uses in his mentoring sessions and workshops with business owners: the check-up you take here is the same one he runs with his clients.
SOMATT runs on Claude technology, by Anthropic. The AI talks with you and explains; the math comes from SOMATT's engine, not the AI, and it always comes out the same.
Meet Impulsa Lab
What the copilot does for you
Upload a photo, a PDF or your Excel and the copilot reads your numbers.
You can also talk to it by voice on supported browsers.
5 real calculations from the chat: pricing, costing, promos, inventory and scenarios.
Download your costing and your inventory in Excel; share pricing, promos and scenarios as an image.
Multiple businesses, one account · Spanish and English.
Frequently asked questions
Do I need a card or an account to start?
No. You start without an account. At the end we ask for an email and a password to save your result. Never a card.
Does the AI make up the numbers?
No. The math comes from SOMATT's engine, with fixed formulas and official data; the AI only talks and explains. Repeat the check-up with the same answers and you get the same result.
What if my business is not in New York?
It works in all 50 states. Your industry comparison uses your state's data. The count of businesses in your area from an official registry is available in New York; elsewhere it is an estimate, and it is labeled as such.
How much does it cost?
The check-up is free. If you later want the full copilot, Business Owner is $14.99 a month or $149 a year. Cancel anytime.
Start by knowing where you stand.
Start my free diagnosis18 questions · Free · No credit card
Free. Business Owner from $14.99 a month if you want more. See plans
Would you rather do it with guidance? Orlando reviews your diagnosis with you in an Impulsa Lab mentoring session. Message him on WhatsApp
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